Hi There!

I’m Courtney and I used to iron my clothes with a hair straightener.

There, I said it. After years of frustration with leaky steamers, clunky ironing boards, and expensive dry cleaning, I found DIY hacks to be quicker, more compact and more effective than existing market solutions.

Sound like a market in need of some serious innovation?

I thought so too!

So over a number of years, a team of friends, engineers, investors, advisors, ambassadors and my co-founder, Annabel, helped me to create an exciting and thoughtful clothing care brand for the next generation. What’s that saying… It takes a village? In our experience, hardware takes a country.

The Means Behind the Steam

We invested such time and effort in order to create an innovative product that truly works. All you have to worry about is the no’s.

• No Ironing Boards, Leakage or Burn Marks
• No Recurring Dry Cleaning Expense
• Oh, and most importantly, no more wrinkles.